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Wilton Bradley

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About Wilton Bradley

Wilton Bradley are a well established import and distribution company with a wealth of experience in sourcing goods from around the world, and in particular the Far East / mainland China. Product: Specialists in Leisure goods including Toys, inflatables, surf and skate, and outdoor play. They are the No 1 supplier to the UK coastal trade and many of Their own brands are widely recognised as market leaders in the affordable volume end of the market.


The team of highly motivated skilled and dedicated buyers travel the world to find the very best manufacturers for each and every product in our range, they buy in huge quantities which enables them to deal direct with the factory therefore ensuring not only the most competitive pricing but also that goods are made to our exacting standards.

Design & Development:

They have a talented design and product development team who are continually creating exciting and innovative material, based in our highly equipped studio within our HQ in Devon, our philosophy is “ we create whilst others copy “, that way they know our competitors are at least one step behind us.

Quality & Compliance:

It is their policy to ensure that not only do their products comply with all relevant standards and are fit for purpose but they can also demonstrate this fact. Wilton Bradley is an audited and accredited member of ToyCred, this means that they have robust systems in place to ensure compliance throughout the supply chain, we can demonstrate due diligence therefore our customers can buy with confidence.


Our customers range from independent retailers, wholesalers and many of the biggest and most successful chain stores in the country. From Toy shops to hypermarkets, from beach shops to department stores. Customer Service: We are passionate about customer service as without our customers we have no business, we have a professional and dedicated sales force covering every corner of the UK supported by a sales admin team who are friendly efficient and knowledgeable. We can process domestic orders with unprecedented speed and efficiency, orders placed before mid day are often picked packed despatched and delivered within 24hrs. Our in house distribution centre in Devon can pick pack and despatch in excess of 4000 cartons per day. Buying Options: Different customers have different requirements and we try to offer a buying option to suit specific customer, these include DOMESTIC SUPPLY – cartons or pallets of good shipped from our warehouse in Devon to our customers premises within the UK ( £400 minimum order ) DIRECT CONTAINER – full containers shipped from the factory direct to our customer, freight paid, custom cleared and invoiced in sterling. This provides our customers with the substantial savings associated with buying FOB from an overseas factory but without the worry of shipping, duty, customs clearance, product compliance, letters of credit etc. we handle it all. FOB – for those customers who have there own shipping dept and wish to take ownership of the goods from the port of departure Factory Representation: Wilton Bradley are the exclusive representative for several major factories / brands . Bestway, Shanghai - 2nd largest inflatable factory in the world Dumar, China and Philippines – Electric sit and rides and bicycles Innokids, Malaysia – comprehensive range of childrens stationery Chantilly Lane, USA and China – musical plush characters Brands: Wilton Bradley is the owner of the following brands: Osprey – Surf and watersports equipment Urban Beach – Surf and Skate clothing footwear and headgear ToyRific – Toys and games Baseline – Games and playthings Red Line Racers – Toys, electronic RC Toys etc Western Adventure – Toys Silver Moon - Soft Toys LAY - Z - SPA inflatable Spa